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The two later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.
Basic information is gathered and the users' social graph is analyzed.