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But not any more perhaps as through 'Biswa Bangla' it will now be available in tubes in liquid form.
The Bengal government reportedly has approached Indian Institute of Packaging for increasing the shelf life of Bengal’s best kept secret.
There are two stores of ‘Biswa Bangla’ in Kolkata and so far it is not available online.
But with the introduction of tubes, Banerjee is perhaps aiming to reach out to a larger Indian diaspora.
The precarious packing in newspaper and coloured cellophane paper will now be replaced by red colour tubes which are of course shippable.
Back in the days, every Bengali living outside of Bengal would always request a friend or relative visiting from Kolkata to bring 'Nolen Gur' or ‘Patali Gur’ for them during the winter season.
Once brought, the jaggery would be relished in the winters and be shown off as a prized possession to fellow Bengali friends.